SMART Goals
If you ask most people what is their one major objective in life, they would probably give you a vague answer, such as, "I want to be successful, be happy, make a good living," and that is it. They are all wishes and none of them are clear goals.
Goals must be SMART:
1. S--specific. For example, "I want to lose weight." This is wishful thinking. It becomes a goal when I pin myself down to "I will lose 10 pounds in 90 days."
2. M--must be measurable. If we cannot measure it, we cannot accomplish it. Measurement is a way of monitoring our progress.
3. A--must be achievable. Achievable means that it should be out of reach enough to be challenging but it should not be out of sight, otherwise it becomes disheartening.
4. R--realistic. A person who wants to lose 50 pounds in~30 days is being unrealistic.
5. T--time-bound. There should be a starting date and a finishing date.
Conversion tracking is how marketers identify which strategies are working. By plugging in an action that is related to a campaign KPI, you can see how many people are 'converted' based on the number of people who complete that action.
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